Bit curious that the gender balancing is so horribly off. If there are a lot of women deliberately paying for male places they don't intend to fill, that's a huge amount of selfishness. That Ceroc is admitting to this problem and saying they've 'lost control' makes me think there's a motive behind not doing more to tackle it. As you say, Twirly, they could attach bookings to membership numbers - although this isn't the be all and end all of membership sadly (you can quite easily get a new membership number if you lose your card). They could also be more strict on the check-in desk - large groups have to check in together, warnings issued for all members of a party not turning up, etc. Perhaps all of this is just too zealous or would require too much difficult coordination to be manageable.
Bookmarks