It's a trick.
It's like using tools such as capitalisation, bold, italics, colours, sizes, and so on to try to add emphasis to your points. It's a substitute, in other words, for not being able to put your point clearly and emphatically using plain text.
And like all these tricks, it doesn't work in the long run, and it cheapens the effectiveness of those tools when their use
is justifiable. Like in that previous sentence
Or, to quote Terry Pratchett yet again:
"Five exclamation marks - the sign of a diseased mind."
Different argument totally. I'd take that point up, but I'm too embarassed to do so.
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