I have often thought that word association is just about the most boring and pointless online game EVER - although if you know the other players in real life it can be revealing...

So how about word disassociation? Judging by how good we all are at going off-topic, this should be easy - the word you post must have *no* connection whatsoever to the previous word. If you spot a connection, then do tell...

I'll start with

Custard