Originally Posted by
DavidJames
You could be right - it may be impossible to turn the "beginner-oriented" model into a "cater for all stages" model. But if they don't, I think they'll have problems, simply because partner dancing in general is now more popular, more accessible, and less novel.
In other words, competition forces you to raise your game, and unless MJ wants to be known as "the beginner's dance", Ceroc may need to improve accordingly. FWIW, I think Mike mostly realises this, but it's far from easy to get franchisees to think long-term.
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