I promote bands and club nites (occasionally at the moment) as well as having marketing/advertising qualifications, and find the best ways (on the cheap) are:
- Flyers and posters in appropriate bars/street, etc.,
- Free listings in local newspapers,
- Targeting similar ventures, i.e advertising beside/or at other dance classes/nites.
These are the cheapest and most direct way of reaching your target audience. But, to be honest, you might want to consider spending a little cash, because as the saying goes: you have to speculate to accumulate.
Hope some of this helps.
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