The ultimate form of competition is war. If it becomes a price war quality suffers. Most people do not search the marketplace for the best value for money, especially for sub £10 goods. They settle for something that satisfies them at a fair price.Originally Posted by Gus
Most MJ'ers stay with their start venue until they want more dancing, and then they tend to travel where their new found friends go. We had three different operators running many venues in our area. It is the cheapest that has given up, and the middle priced one who changed their night, which was the same as a Ceroc one that is flourishing and growing. People will pay for the right product.
There are plenty of non-dancers who have never heard of MJ out there to recruit.
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