According to this TIME article, Experian Hitwise says that Google+ traffic decreased last week. People spent less time there, and there were fewer visitors (dropping 3% to 1.79 million in the U.S. for the week ending July 23). They do admit, though, that 3% isn't much, and that they weren't measuring visitors from mobiles or apps. And it has also to be looked in context with the fast and huge initial take-up - after all, the BBC reported that Google+ took only 24 days to reach 20 million users.
It's also interesting to see the privacy issues in that BBC article. It seems that Google has been suspending accounts where the user isn't under their real identity. It's not entirely clear what their motivation is. Some bloggers & analysts sense a conspiracy, and believe it's down to Google's intent to accurately understand their market & demographics, and therefore market to their users more effectively. Other analysts have been more charitable and suggest that it's an oversight. Presumably, though, you can still create an account under a false name - so long as it looks like a real one - just as some people have done on Facebook.
For me, though, I was surprised to read that now all Google Profiles will need to be public, and all private profiles will be deleted after 31st July. You can't hide on Google....
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