Well I can answer this for you partly. We've been issued with swipable membership cards in London too, so it looks like it is country wide.Originally posted by Gadget
I was just told last-night that Ceroc membership cards are going to be changed to a 'swipe' card system. {Laptops linked to a database hooked into a card reader}
A couple of questions for Franck et all:
- Is this going to be a Ceroc UK thing, or only a Ceroc Scotland thing?
- What was the driving force behind this move?
- What do Ceroc hope to benefit from using swipe cards?
- How will this benefit the member?
- What information will be stored on the linked database?
I suspect that advantages include speeding up the process of getting people in as currently they manually log the membership card number of each punter. (It goes without saying that this information is gathered to help them assess the demographics of who is going to which type of event). The obvious benefit to the members is that the more Ceroc know what we like, the more they will be able to satisfy the punters.
Wonder how long it will be before someone suggests that it is all some insidious plot from Ceroc HQ to be big brother, and that Ceroc membership cards hold a small incendary device that will explode if you attend any non-ceroc venues
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