Attracting Men
On a night when there's more than 10 ladies over I have "sermon" I deliver which works every time. When the lesson is over I make this part of the "notices".
"Ladies, you will have noticed we've been blessed with plenty of women tonight. Speaking personally, this is good news for me but I'm sure you'd prefer more men. We've tried to promote for more men, but when we advertise in the paper we attract more women, when we put leaflets through doors with a special offer they appear in the hands of women, guess what happens when we put posters in shop windows? (knowing nods from the ladies).
When we look at the forms people complete when they start the women say they heard of us in advertising, leaflets, posters, word of mouth, internet, etc. Almost every single guy says he was told to come by a woman!
It's all down to evolution and natural selection. Women have evolved with fabulous curves and wiles to attract men and manly guys like me have evolved to attract women (points at line of 23 women) and I think my work is done! Also, men have been trained to obey women if they want a quiet life.
Ladies, the solution is in your hands, use your curves and your womanly ways to attract men - they won't be able to resist. What's in it for you? I know what women really want! Next week I will give every person who brings a new man a large bar of chocolate. Men and chocolate, what more, apart from fabulous shoes, could a woman want?"
I also put this in the newsletter and it's always worked. Once we had a woman turn up with 5 men on her way to work and take her 5 bars of chocolate away with her! This works better than "bring a new man get in for free" even though the saving is much more than the price of a bar of chocolate - there's no logic once you've shown women the chocolate.
We've never needed more than 10 bars of chocolate, usually 5 or 6 bars. We share the rest out during the evening - I work the room plying people with chocolate.
Retaining Men
This is the difficult one. The best answer is to make the beginners lessons as simple as possible. They really do need to get the routine. If it's too hard for them they don't come back. They want to leave the night feeling successful, not like a complete failure.
And don't beat yourself up about people not coming back after their first week or two. It doesn't suit everyone.
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