Just to throw my hat in to the ring with the whole facebook thing
I use facebook alot for the promo of my events and classes, however, I only send messages and event invites to people who have joined the group for our dance club.
If people who live 200 miles away have joined a group called "Monday night classes in East Sussex", should I have to worry about wether they live local or not? The whole point of starting a group is to have them contacts who are class members without having to trawl through the 900+ friends list individualy mailing people.
I would say the first step you should take to cut down spam is going through your groups and fan pages and only joining the classes/groups you actually WANT mail from.
Secondly, as most of you know, Facebook changed recently as phase 1 of it's overall change. Soon messages from groups etc will not show in your inbox, but in the dashboard that is now on the left hand side.
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