Originally Posted by
Twirly
If women booking early to get a place, and men leaving it till the last minute is causing problems (for the women at least), then an incentive to get the men to book early might help.
Could Ceroc implement the Easyjet principle - that those who book early get the cheapest tickets, whilst those who leave it later pay more as places dry up? This could be applied equally across the genders to avoid any accusations of discrimination. Would being able to save money encourage men to book early? If Ceroc get the money 6 months early, and invest it wisely, then presumably they could offset any potential loss by offering cheaper early tickets.
Just a thought.
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