Well they would have no customers through Waitrose, but could still sell through Tesco, Asda, Farmfoods etc...etc...in fact, aren't shops that sell biscuits "two a penny" too ? More over - McVities is a famous enough name that people clearly look for it, so Waitrose may lost customers as they go elsewhere to get the their biscuits ... and get the rest of their shop too.
...also, does that mean ALL dancers are rich tea biscuits ? I always saw myself as more of a bourbon kinda guy. Gus is a jammy dodger and you would be one of those bitter biscuits that someone gives you for Xmas that they got from abroad because it came in a nice packet This biscuit analogy is rubbish...
so it clearly is something we should pursue. So forum people - what kind of biscuit are you ?
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