At last I'm going to be in a position to see at first hand what happens when a small start-up club tries to take on a large established Ceroc club.
The new club started last week, with lots of Facebook activity ... and pulled in about 40 dancers. Not an auspicious start ... so over the last week there has been a targeted Facebook campaign, offer free tickets. I've been told that the Ceroc club this week is noticeably quieter ... but it seems to only be women who have defected.
So ... we await the next instalment of this battle. How long will the new club continue with free tickets or is it only one tactic in a comprehensive marketing campaign. I'm not commenting on the ethics, I'm just really curious to see if Facebook can make or break a club. On the face of it, the game in the longer term belongs to Ceroc ... they are a well established club, better venue and massively better instructors and DJ ... but will the punters want something new .. especially as the new club is being marketed as 'advanced jive' .... whatever that means
Bookmarks