Very true.
When I opened up my 1st venue the area only had a couple of existing clubs and they are not all that close (IE no immediate competition) - so this may be getting a little off topic...
I got local papers, radio and other businesses involved. Leaflet drops and lots more... I trained a brand new crew for 2-3 months before opening night. For obvious reasons, I didn't organize a busk...!
The opening night (end of March this year) was a complete sell out with the vast majority being brand new people and many still coming to this day - so I must have done something right!
I'm now about to open up a second venue and all the above marketing activity with, this time, yes - busking as this time I have the base of dancers and support to pull this form of promotion off... Opening night is 6th Oct: Will let you know if the marketing activities work or not.
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