One of my thoughts re setting this web site up is, ill be cheaper then my ‘competitors’
Now when the web site is ready I plan to send 200/300 letters out at my target audience
Apart from saying I’m the bees knees should I give some of my ‘pricing away’ or let them contact me first ?
My view is put some of my cost in the covering letter, I've had a differing view on this.
How many products do you buy that are the cheapest and the best?
My business advisor made his money selling plastic baking trays that were cheaper to produce than the traditional metal ones. He charged more, and sold on the grounds that they did the job better. The opposition gave him a hard time lowering their prices but he stuck with his.
I would follow up a web search on 'marketing whitepapers'. Many preach establishing yourself as an authority figure.
Im at no 1 and no 2 if you key in the name of my web site via google uk and nos 1 via google web
Didnt expect that (not paid for any advertising) but happy with that
The tricky thing is to know what "search term" your prospective clients are likely to use
PM me if you need help with adwords
well.. ok, not all..
This one just has a couple of bugs
http://www.abbott-little.co.uk/dvds/
(and yes.. I am *ahem* borrowing our wedding details site.. come the wedding I'll have found a new host for this site )
besides it's not as if the wedding blog and online wedding list is working at the moment
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