Bicarbonate of soda.
Sprinkle some in your shoes over night, then chuck it out in the morning. Works a treat.
I've also taken, once they aren't smelly anymore, to spraying mine with one of those scented deodorant sprays once in a while - or putting the spray on my feet before wearing them.
The other thing is the bags you store your shoes in. I used plastic bags at one point, which was a disaster
. I made myself a large bag out of an old piece of linen, and a lavender bag to put inside it, and that seems to keep my shoes pretty fresh as well.
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