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Thread: Ceroc IS Modern Jive

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    Formerly known as DavidJames David Bailey's Avatar
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    Ceroc IS Modern Jive

    Apparently...

    From here:
    Our stylish dance, sometimes referred to as 'Modern Jive', is a fusion of Salsa, Ballroom, Hip Hop, Tango and Jive.
    I'm sure that Ceroc-the-dance was previously called "A form of Modern Jive", am I right on that one?

    Also, I see that Ballroom, Hip Hop and ( ) Tango have been added to the "fusion" description. This used to say "A mix of Jive and Salsa", I believe.

    I would love to see someone dance that type of mish-mash, it'd be an... interesting... thing to watch.

    EDIT: Yes, I am right, the Wikipedia entry says, explicitly:
    A stylish form of Modern Jive ... a fusion of Salsa and Jive that is easy and fun to learn
    Which was the old phrasing.
    Last edited by David Bailey; 5th-September-2008 at 04:59 PM.

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    Re: Ceroc IS Modern Jive

    What's it referred to the rest of the time?

    • Ceroc's stylish dance?
    • That there fusion of Salsa, Ballroom, Hip Hop, Tango and Jive?
    • Bouncy-bouncy?
    • Dancing for spakkers?
    • Rohypnol substitute?

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    Formerly known as DavidJames David Bailey's Avatar
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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by Gav View Post
    What's it referred to the rest of the time?
    I think this is the first time "Ceroc" been referred to explicitly as a dance form, by Ceroc Enterprises.

    They've been quite coy about "What is the dance called" up until now - presumably for good reason - so I think it's interesting* that they're now explicitly saying "Ceroc is a dance".

    Oh, and I've altered the Wikipedia page accordingly

    * Admittedly I may be the only one who thinks that.

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    Lovely Moderator ducasi's Avatar
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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by David Bailey View Post
    ... they're now explicitly saying "Ceroc is a dance".
    Um... Where, exactly???
    Let your mind go and your body will follow. – Steve Martin, LA Story

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by ducasi View Post
    Um... Where, exactly???
    Hmmm, actually - good point. They're not saying "Ceroc is a dance" are they?

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by David Bailey View Post
    Hmmm, actually - good point. They're not saying "Ceroc is a dance" are they?
    Not that I can see. They've just admitted that what they teach is "modern jive", rather than "a stylish form of modern jive", and added a few extra dances to the fusion...
    Let your mind go and your body will follow. – Steve Martin, LA Story

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    Registered User Baruch's Avatar
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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by David Bailey View Post
    Also, I see that Ballroom, Hip Hop and ( ) Tango have been added to the "fusion" description. This used to say "A mix of Jive and Salsa", I believe.
    This cracks me up, if only because it is so misleading. Why can't Ceroc (and certain other MJ companies) market MJ in its own right? After all, someone who wants to learn Hip Hop or Tango is more likely to go to a Hip Hop or Tango lesson than a Modern Jive lesson. And how long before West Coast Swing makes the "fusion" list? Or am I missing something here?

    What next? "West Coast Swing - an exciting fusion of Modern Jive, Lindy Hop and Tango" perhaps?

    "Tango - a sensual fusion of walking and... er... walking" ?

    "Salsa - a sexy fusion of Modern Jive, Mambo and Cha-cha-cha" ?

    These all sound about as realistic as the Ceroc "fusion" description - i.e. not very.

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by Baruch View Post
    This cracks me up, if only because it is so misleading. Why can't Ceroc (and certain other MJ companies) market MJ in its own right? After all, someone who wants to learn Hip Hop or Tango is more likely to go to a Hip Hop or Tango lesson than a Modern Jive lesson.
    I agree.

    It's looks to me like some amateur marketing has been going on, "let's cram as many dance names in as possible to attract everyone!!!". It's simply confusing, and I bet has a negative effect overall.

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by ducasi View Post
    Not that I can see. They've just admitted that what they teach is "modern jive", rather than "a stylish form of modern jive", and added a few extra dances to the fusion...
    Thinking about this a little more - I know, it's sad, but the alternative is reading more rubbish about Southport - I think this is a change.

    They're basically saying that the dance taught by Ceroc is Modern Jive, which is a shift in position. Of course, they're still not explicitly naming the dance itself.

    Quote Originally Posted by TA Guy View Post
    It's looks to me like some amateur marketing has been going on, "let's cram as many dance names in as possible to attract everyone!!!". It's simply confusing, and I bet has a negative effect overall.
    Yes, it's not particularly smart to overload your brand, I agree.

    I wonder how long that description will stay there like that?

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by David Bailey View Post
    Thinking about this a little more - I know, it's sad, but the alternative is reading more rubbish about Southport

    So you are saying that the views written so far about Southport by the members of this forum is .........RUBBISH!

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by SPROGGS View Post
    So you are saying that the views written so far about Southport by the members of this forum is .........RUBBISH!
    You don't think anyone actually pays any attention to any of the sh1te that's written on here do you?
    Last edited by Double Trouble; 7th-September-2008 at 08:33 AM.

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by SPROGGS View Post
    So you are saying that the views written so far about Southport by the members of this forum is .........RUBBISH!
    or better still, how about the views written so far on this forum by members of this forum are... RUBBISH!

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by David Bailey View Post
    Apparently...

    From here:


    I'm sure that Ceroc-the-dance was previously called "A form of Modern Jive", am I right on that one?

    Also, I see that Ballroom, Hip Hop and ( ) Tango have been added to the "fusion" description. This used to say "A mix of Jive and Salsa", I believe.
    There was a thread about when they introduced the word Salsa 3/4 yrs ago

    Im sure the forum combined efforts could give a definitive list of the name changes over the years.

    Ive got some old (mid 90s) ceroc cards the blue ones im sure they said Ceroc is 'Modern Jive'

    Salsa, Ballroom, Hip Hop, thats going to put people off who want to learn an 'easy dance', its just silly.

    Maybe a long term aim is to dum down these other dance forms , we have Jango already maybe Callroom and Sip Cop in the future ?

    ps I think for over 25yrs sounds better then 27 yrs (see web site)

    Quote Originally Posted by Double Trouble View Post
    You don't think anyone actually pays any attention to any of the sh1te that's written on here do you?
    Sometimes, having had a look over the last 3 months of posts I found this which was useful and relevant ?
    ,,,,,,,,,,
    SOUTHPORT (12th-15th SEPTEMBER 2008)
    ,,,,,,,,,,,,

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by Double Trouble View Post
    You don't think anyone actually pays any attention to any of the sh1te that's written on here do you?

    Yes...Your right...

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by SPROGGS View Post
    Yes...Your right...
    Thats ironic coming from you

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by Lee Bartholomew View Post
    Thats ironic coming from you
    Yawn....

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by Lee Bartholomew View Post
    Thats ironic coming from you
    More

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    Re: Ceroc IS Modern Jive

    Quote Originally Posted by stewart38 View Post
    There was a thread about when they introduced the word Salsa 3/4 yrs ago

    Im sure the forum combined efforts could give a definitive list of the name changes over the years.

    Ive got some old (mid 90s) ceroc cards the blue ones im sure they said Ceroc is 'Modern Jive'

    Salsa, Ballroom, Hip Hop, thats going to put people off who want to learn an 'easy dance', its just silly.

    Maybe a long term aim is to dum down these other dance forms , we have Jango already maybe Callroom and Sip Cop in the future ?

    ps I think for over 25yrs sounds better then 27 yrs (see web site)



    Sometimes, having had a look over the last 3 months of posts I found this which was useful and relevant ?
    ,,,,,,,,,,
    SOUTHPORT (12th-15th SEPTEMBER 2008)
    ,,,,,,,,,,,,
    Just a quick note.

    Mike Ellard promoted his franchise in 2000 as JiveSalsa.co.uk

    The website does not have anything on it now, but check the wayback machine for 2000.

    From the 'What's Ceroc' page:

    CEROC is a blend of Jive and Salsa moves and is the original, largest and fastest growing partner dance in the UK. More than 320,000 people will learn to CEROC this year in over 80 locations every week across the country.

    Since the early 80�s CEROC has developed its own unique style which is easy to learn and great fun. Besides this, it�s a fantastic way to keep fit and a very sociable way to spend an evening. One of the other great things about CEROC is that there�s no need to come with a partner. Our teaching method means everyone changes partners during the class.

    Learning to JiveSalsa is a great way to keep fit, socialise and enjoy a complete night out.

    Come and join the hundreds of new people who are learning to CEROC every week.


    I presume that when Mike bought Ceroc, he just modified the promotion of Ceroc to be a fusion of Jive and Salsa.

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