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Thread: Marketing of Modern Jive

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    Marketing of Modern Jive

    Anyone got any ideas or tips on marketing MJ? Currently got 100's of flyers to do a flyer drop. Posters up in shops and planning on painting my car with the web address etc? Basically want to get new dancers coming along.

    Don't really have the ability to pay £900 odd the local rag quoted for a quarter page advert!!!!! so the cheaper the better.

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Lee Bartholomew View Post
    Anyone got any ideas or tips on marketing MJ? Currently got 100's of flyers to do a flyer drop. Posters up in shops and planning on painting my car with the web address etc? Basically want to get new dancers coming along.

    Don't really have the ability to pay £900 odd the local rag quoted for a quarter page advert!!!!! so the cheaper the better.
    Be news and get your newspaper exposure free.

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    Re: Marketing of Modern Jive

    Busk................... works for Ceroc.

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Achaeco View Post
    Busk................... works for Ceroc.
    When done right.


    some tips here: http://www.wikihow.com/Make-Money-Bu...eet-Performing)

    On "The Apprentice" they sold tickets in the street.

    Advertise your venue, and the busk. Advertising works, when the product and the advert is right. Get a crowd at the start.

    Saatchi & Saatchi spent 40% of their start up capital one one full page ad in the Sunday Times. They did have the advantage of knowing how to write an ad. It is easy to spend a lot of money for no return without that knowledge.

    Promoting MJ is something I am still working on.

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    Re: Marketing of Modern Jive

    Putting ads in the newspaper / radio costs too much and you don't get enough people from it.

    Busking is the best (and cheapest) form of advertising.

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Alan Doyle View Post
    Putting ads in the newspaper / radio costs too much and you don't get enough people from it.

    Busking is the best (and cheapest) form of advertising.
    Do you know of anybody that has tried advertising a busk, along with the venue?

    If advertising does not work why do so many other businesses do it week on week?

    I cannot imagine how to properly convey MJ in an ad. IMO you need to get people to come and see it, and, better still, join in. Getting the interested to make a special trip to a venue is difficult, getting them to adjust their shopping day in town just a little bit is much easier.

    The busk works much better if people are prepared for it. I see too many wrapped in their own thoughts pause 15 yards past the busk, and glance back realising something was going on. In my limited experience I have never seen anyone turn around and come back to find out. If it is in their minds already they are much more likely to react sooner.

    I have seen groups of three new girls arrive together at a venue. Two of the say "She dragged us along." She writes down source as "Ad", they write down source as "friend". I do not believe the stats on advertising. Dividing cash turnover by number of members puts a high value on new members. The cash flow is not good though.

    OTOH I have lost a lot of money with amatuerish advertising in other fields.

    I am working on ways.

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    Re: Marketing of Modern Jive

    The book I used to help set up my business (Marketing with out a buget ) is out of print and probably out of date

    But try some of these

    Amazon.co.uk: marketing : Books

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Lee Bartholomew View Post
    Anyone got any ideas or tips on marketing MJ? Currently got 100's of flyers to do a flyer drop. Posters up in shops and planning on painting my car with the web address etc? Basically want to get new dancers coming along.

    Don't really have the ability to pay £900 odd the local rag quoted for a quarter page advert!!!!! so the cheaper the better.
    How about dropping your posters/flyers in local doctors surgeries, weight loss groups, singles clubs etc?

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    Re: Marketing of Modern Jive

    See if you can get an advert on the back of a local bus. It's a lot cheaper than newspaper / radio advertising and will be seen by a lot of people over a wide area.

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Filthy Monkey View Post
    See if you can get an advert on the back of a local bus. It's a lot cheaper than newspaper / radio advertising and will be seen by a lot of people over a wide area.
    Good idea

    As a by-product, you'll also cover busking too

    Disclaimer: Never try and put an ad on the back of a moving bus.

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Gav View Post
    How about dropping your posters/flyers in local doctors surgeries, weight loss groups, singles clubs etc?
    + libraries, tourist office, town hall. Do you have a good poster up in the actual venue?

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Lee Bartholomew View Post
    Anyone got any ideas or tips on marketing MJ? Currently got 100's of flyers to do a flyer drop. Posters up in shops and planning on painting my car with the web address etc? Basically want to get new dancers coming along.

    Don't really have the ability to pay £900 odd the local rag quoted for a quarter page advert!!!!! so the cheaper the better.
    50% of the stuff I hear comes through e-mail

    assume you have a good e-mail data base ?

    why not face book ? Jive time and others make a good use of that

    Its easy to add friends of friends in the dance world etc

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Lee Bartholomew View Post
    Anyone got any ideas or tips on marketing MJ? Currently got 100's of flyers to do a flyer drop. Posters up in shops and planning on painting my car with the web address etc? Basically want to get new dancers coming along.
    I think I'd try just dancing at local clubs / bars. I don't know how it translates into punters through the door, but whenever a few of us have gone on to a club/bar to dance, we've always had people asking "where can I learn to do that?".

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    Re: Marketing of Modern Jive

    Word of mouth works very well for us...

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    Re: Marketing of Modern Jive

    Quote Originally Posted by SPROGGS View Post
    Word of mouth works very well for us...
    I must live in a vacuum , and you are ??

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    Re: Marketing of Modern Jive

    Quote Originally Posted by stewart38 View Post
    I must live in a vacuum , and you are ??

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    Re: Marketing of Modern Jive

    When me and my sister wanted to start dancing, we looked at ads in our local paper and saw one for 'Just Jivin' in Cheshunt. We thought that sounded OK and went along. I reckon we must have been going for about 6 months before we even heard about Ceroc and that was from someone in the class who told us Ceroc did a similar class in the same venue on a different night.

    I think if I was looking now I'd use Google...perhaps you could consider an account with them?

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    Re: Marketing of Modern Jive

    Quote Originally Posted by Double Trouble View Post
    I think if I was looking now I'd use Google...perhaps you could consider an account with them?




    Google adwords can be very cost efficient, but don’t use a third party. learn to do it yourself

    AdWords Learning Center

    Note two tabs at the top.

    Print the text lesson

    Then listen to the Multimedia lesson

    It’s a lot to learn but worth it


    Big advantages

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    Re: Marketing of Modern Jive

    I do use google to pretty good effect (google 'modern jive hastings' and im only listed beneth uk-jive and a MJ org that isn't in Hastings)

    Getting keywords together is the hard part

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    Re: Marketing of Modern Jive

    Quote Originally Posted by SPROGGS View Post
    Word of mouth works very well for us...
    Word of mouth is the best recruiting tool. Not only is the price right but there is a selection involved in who gets told. However it needs a big enough membership base to be effective. From my experience 50+ is where the numbers increase. The venues I have seen with fewer than around 35 numbers decline.

    What gets people talking is news, which is another reason I said "Be news.", even the "Guess who came to( what happened at) our dance class last week" sort of news.

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