There was a very good programme about the Placebo Effect on Radio 4 last night.
Listen Again here.
It had examples of how powerful it is, and some interesting effects. For example people given 4 placebo pills a day recovered better than people given 2 placebo pills a day. Red placebo pills had a different effect to blue ones. Fascinating stuff!...but according to research mentioned in the Placebo programme, placebos in brand-name packaging (with lots of advertising behind them)
do cure people better than identical placebos in generic packaging. So (however illogical it seems) there
is added benefit to buying brand-named medicine!
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