I feel very strongly about this subject because I get very frustrated when I watch almost any jive-event videos. Fred Astaire formulated the fundamentals of how to film dance over 50 years ago, so there is no excuse for what we are seeing today. It is even more frustrating when we are told that private video-taping of these events is not allowed, when the official videos are so bad! Filming dance is not like filming a wedding. Fred said that either the camera would dance - or he would. In other words, special effects, fancy editing techniques, 'arty' angles have no place. The camera's job is to capture the dancing, not try make it look more exciting by clever fads, close-ups, quick cuts. Rebel Yell last year did a great job, filming the entire body, but allowing the dancers to fill most of the screen, and giving the dancers room to move into. As one of the dancers in the cabaret that year I was very excited to be able to see the result. I wasn't happy with my dancing, but I would have been less happy had my mistakes and inadequacies been covered up by dodgy editing. Also, the room was well lite, without any clever lighting effects. Ceroc this year was much better, but last year the lighting was appalling. If the dancing is so boring that it needs that flashing disco light then why bother? The fancy editing on MTV dance videos is often because the pop-stars aren't actually very good dancers, so it needs to be covered up. When you get a decent routine like on Thriller the editing will be much less involved.
In summary:
When filming one couple we should be able to see the whole body, almost filling up the screen, with more space in the area that you anticipate they will move next. The less cuts the better, and no close ups unless you know the routine and have agreed with the dancers that their facial expressions at that point are more interesting then their footwork, or the reverse.
When filming a group you should be able to see the whole group. If I'm buying the video because I or a friend is in it, I want to see them all the time, not the couple who happen to be in the centre of the room, or are closer the video. The viewer should be able to make the choice of who to watch, not the camera. This sometimes means that no individual is captured brilliantly, but atleast they all are.
Lily and I danced in the open category at Ceroc this year. We weren't allowed to tape it, but we danced two songs in all three rounds, so probably did about 6min x 3 = 18 minutes of hard dancing. And in the official video there is all of 2 minutes of footage. I'm not saying it should have focused on us the whole time. It should have been on everyone the whole time.
(I believe most people who buy a video either do so because they are in it, or know someone who is, or because they want to see a specific couple. )
And, while I'm ranting, the volume at these events needs to be loud for atmosphere. But the crowd is important for atmosphere as well, and if the music is so loud that you can't hear the clapping and cheering then it diminishes the whole thing. As a spectator I like to make a lot of noise, and like to be able to hear it! As a performer, I love hearing the crowd yell when we do something they like. Some times the music drowns it all out.
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