The differences between weekenders are not as clear as they could be, at a high enough level. This is a combination of meaning-light names (Difficult to remember the differences between "Breeze", "Chill", "Storm", "Swish", "Splash", "Splosh" etc.), plus a lack of description on the main Escape page.
It's easy to remedy - for example, you could have taglines, something like:
- Storm: The Big One
- Chill: The Welsh One
- Blaze: The Scottish One
- Viva Las Vegas: The Casino one
- Breeze: The Blues One
- Bliss: The Autumn One
- Splash: The Blackpool One
- Swish: The Posh One
OK, the descriptions could do with some work, but I'd imagine a half-decent marketing organisation should be able to knock something up twice as good as that, in a couple of hours at most. How difficult would that be to do?
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