After my recent posts regarding Trade Marks it was interesting to read the comments about “generic term” to my knowledge two or more terms exist, the greater majority use the term Modern Jive, or MJ for short, as the over all perception of Ceroc, MoJive, Blitz, are all brands names holding TM registrations, they all use Modern Jive as the descriptive term which is common to all.
It was interesting to find Leroc under generic as well as Modern Jive.
I have not included LeJive, as LeJive was never a registered mark, although the perception is that it was registration, but no records of registration exist.
In your view What is generic?
Modern Jive is a handy term, because it doesn't offend anyone, given the history of Leroc, Ceroc, etc.
And, actually, on 25th August 2005, I believe Baruch finally did persuade you with this post.
As a member of the Federation himself, Billy knows exactly what the answer to his question is. I gather he understood it well enough when he opposed a similar attempt to trademark the word Leroc 10 years ago.
I'd prefer to turn the question around.
Billy - have you trademarked LEROC, even though you know it is a term that has been in free use amongst the dance community for 20 years?
Did you explain that to your trademark lawyers?
A tricky subject
I don’t think Leroc is a generic term, it was a name invented to allow people to copy the Ceroc teaching method without infringing the ceroc trade mark
Normally generic terms can be found in a dictionary
Cambridge Dictionaries Online - Cambridge University Press
does not list ceroc or leroc
but it does list Jive
I suspect the true generic term is jive
For Christ sake, what on earth is it going to take to get a straigth answer to:
- Did Billy register the name or his logos ?
- What does he consider an infringement to the trade mark ?
Seriously. What's the point of this thread Billy if you're not prepared to explain why you created it in the first place ?
Exactly. It doesn't mean that any of the others are invalid.
If the Federation (of which Billy is a member) on its website says:
it's good enough to answer this question. Let's not get bogged down in old discussion.Remember, LeRoc is the generic name for this style of modern jive. This means that it is a name that is free to use and is not restricted by a trademark.
Billy I am thinking of registering the name 'West Coast Swing' as a trademark, from your recent experience what advice do you have?
To me generic is:
- bog standard
- predictable
- standard
- misconception!!!
As far as names go, I'd say Ceroc and Leroc are Generic.
Because (a) Billy doesn't want to concede that he doesn't control the word LEROC, but (b) as soon as he actually makes a concrete claim to that effect, he's going to have his trademark challenged, and given the long prior history of the term, almost certainly revoked.
If all you do is vague claims and threats, it's a lot harder for anyone to take action to stop you. There's even a term for it: FUD (Fear, uncertainty and doubt - Wikipedia, the free encyclopedia).
Well, it gets people talking about him. Personally, if I had a dance company, I'd like to be known for the quality of my dancers and teachers, not my abilities at trademarking, but what do I know?Seriously. What's the point of this thread Billy if you're not prepared to explain why you created it in the first place ?
I had to look that up
Urban Dictionary: fud
MODERATOR AT YOUR SERVICE
"If you're going to do something tonight, that you know you'll be sorry for in the morning, plan a lie in." Lorraine
define "interesting" It is generic. As Lou quoted...
Its generic for the style rather than the dance of course, but as Brian pointed out, there is little difference between Ceroc and Leroc and any other jive "styles". So its as much to do with doing organised classes and needing a label for them as anything else - and possibly at least paying some lip service to the LeRoc Federation.Remember, LeRoc is the generic name for this style of modern jive. This means that it is a name that is free to use and is not restricted by a trademark.
how that leaves Billy with a trademark on a generic term I do not know
Leroc has "connotations" which mean that it will never be used as the generic term for our dance by at least half of us.
Modern Jive also has certain connotations, but they are different, and don't stop most of us using this name.
While it's possible to have more than one generic term for something, I'd say the winner in this case is Modern Jive.
Let your mind go and your body will follow. – Steve Martin, LA Story
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