This capitalisation nonsense gets on my nerves.
I realise it's done for trademarking reasons (to provide a distinct identity), but it's just yukky from a readability prespective.
Yes indeed. To my mind it's LeRoc, and Billy's captiaised logos just make me think "Ceroc wannabee" to be honest.
I note on his own website the following, which I find interesting reading given current developments.
Originally Posted by http://www.leroc-scotland.co.uk/content/view/42/75/1/0/
This capitalisation nonsense gets on my nerves.
I realise it's done for trademarking reasons (to provide a distinct identity), but it's just yukky from a readability prespective.
Originally Posted by [url=http://www.leroc-scotland.co.uk/content/view/42/75/1/0/
Registering a Trade Mark in your own name for something that you joined years after it started and which has many established members, appears strange.
Maybe he has the support of the LeRoc Federation, may be he hasn't. The Leroc Federation would be in a good position to oppose this if it thinks fit.
This could be a good cause to gather together the users of the name "LeRoc". There is a public interest issue here if people can acquire rights to names on which others depend without even a basic enquiry being made, or any attempt to notify possible interested parties.
I am thinking letters to the editor of national papers signed by a host of users, perhaps a petition. If LeRoc is a little known name then this is an opportunity to rectify that. It is also an opportunity to get a few more organisers to join the Federation. A common enemy is often good for rallying the people. A just cause and dancing girls is usually a good reason for a TV spot or two.
A touch of nationalism might also be an asset. Should it be that easy to acquire the name "Scotland" as part of a business name?
This discussion has also been taking place on the Bristol forum. From his comments, I would say that John Eastman of The Federation takes a similar viewpoint to me. We're still waiting for Billy to clarify what exactly he's claiming to have Trademarked, particularly in view of Billy's claim on the front page of his site that he has the trademark "LEROC ®" - not just the logo.
BTW.. I don't think he could claim Leroc Scotland as his own, either. But that's a whole different can of worms (that's probably the root behind this stupid situation )
Any response yet, Billy?
Last edited by Lou; 17th-February-2008 at 09:41 PM.
TANGO is if fact a Trade markOriginally Posted by Lou;453650.
Congrats to Billy for sparking off yet another hot debate guaranteed to raise heckles, eyebrows and blood pressure.
Any attempt at activating a LeRoc trademark would be pointless and I presume Billy is spoofing. An attempt was once made at a trademark which failed utterly. One of the many reasons why it failed were that prior to the registration I and a bunch of other dance teachers had previously promoted LeRoc to several thousand dance teachers at Danceworld exhibitions at the Barbican, Olympia, Earls Court and Wembly.
Next month I and a bunch of dance teachers will be promoting modern Jive LeRoc to about 20,000 people at Olympia – bringing new faces into clubs. It is not just my little old How To Jive Leroc Modern jive DVD that will be flying the flag. Over 25 independent clubs and organisations are joining forces to promote the dance.
I don’t think Billy will be trying to stop us!
Well done Billy
I failed to scroll down on the link David James posted.
Trade marks - find by number
The trademarks are not applied for, they are registered, and I ( a layman)concur with the opinion that it is "only" a series of all capitals logos that are trademark protected.
So, what does it all mean
Can someone explain to me, (in idiot speak) the implications of each scenario?
I'd love to understand but I'm afraid its going over the top of my head
MODERATOR AT YOUR SERVICE
"If you're going to do something tonight, that you know you'll be sorry for in the morning, plan a lie in." Lorraine
Basically, he hasn't really registered LeRoc, but he has registered LEROC as a logo
Due to whats known as established prior use he'd have trouble enforcing any infringement on the word leroc - and due to his registering a logo so similar to ceroc's - and catchphrase, any judge is likely to throw it of of court should he ever bother to try and enforce it !
Last edited by Robin; 18th-February-2008 at 10:35 AM. Reason: added more
I think it means that the "logos" are trademarked, rather than the word itself.
So, if someone uses the word combined with the design, then presumably that's an infringement of trademark.
But if someone uses the word by itself, without the CAPITALISATION or the design, then presumably that's not an infringement.
Errr.... I think.
Let your mind go and your body will follow. – Steve Martin, LA Story
I thought you could always use a copyrighted word as long as a) you use the copyright symbol, b) you attribute ownership to the copyright owner and c) you don't try and pass off any link to the copyright owner - ie use the brand as any form other than a description - ie an IBM© compatible pc does not imply any links to IBM, simply a description of type of computer
(IBM is a registered trademark of International Business Machines, sublicensed to Lenovo of China!)
So basically, no ones 100% sure about anything?
I don't feel quite so thick now!
I wonder if he'll sue?
So. let me get this right..
If its just the Logo, which is 'leroc' written in capitals, there's nothing to stop anyone using any other combination of lettering in their advertising literature, apart from the ones he's registered?
And if they did, it would be up to Billy, to first spot it and then pursue legal action against them, which as pointed out in a previous post, would cost in excess of £400?
If as Ducasi said, he now owns the generic name. Would this now mean that nobody could use the word leroc, in any letter combination on their advertising literature from now on?
What is he hoping to gain from this?
What is the optimum out come Billy can achieve from this action?
And lastly, what are the repercussions of using the name, for existing historic 'user's' in the future?
MODERATOR AT YOUR SERVICE
"If you're going to do something tonight, that you know you'll be sorry for in the morning, plan a lie in." Lorraine
of course if in doubt, you can use LE ROC as its perfectly acceptable French Unless Billy has trademarked "a space"tm
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