Maybe we have all learnt something in the last week or so....
However, if the CTA (it doesn't, by the way..) were also to include experience in venue management, customer relations, marketing & PR and team managerial experience, then it's value would be relevant in related, or even non-related industries. By the way 'nallroom'? I suggest you cheque your posts more carefully in the future...
I agree, and actually the whole thing would become self policing. If McD's or whoever, produce a qualification based training program that produces useless graduates, then the market would understand that fairly quickly. If this were to be the case then it would become a 'Micky'Mouse' (or, should that be, Ronald McDonald?) qualification and then it would be perceived as having no real value outside of the organization that created it. Bit like an MBA... http://www.managementsite.com/459/Do...-managers.aspx
That's why, IMO they would hard at it to make sure that they get it right. This combined with the real World experience it conveys, I think could lead to a valuable qualification.
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