He can try, but DS has answered reasonably well, for a Smurf at least.
Similarly, one could use "How Evil is Microsoft?" or "How evil are Microsoft?" - in that a company can be seen as a singular or a plural entity, depending on the context.
Combined with the clear potential for ambiguity between the company and the (false, but commonly-believed) "Ceroc dance" style if used as the singular, the plural was the obvious choice.
Or, in other words
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