Last time somebody asked me to fill out one of those lifestyle questionnaires I asked her how much I would get paid.
She looked blankly at me.
"Your bosses are going to sell this information dozens of times over to dozens of different companies who will then target me as a potential consumer of their products. That's worth a lot of money - how much do I get?"
"There's a prize draw..." she offered, quite gamely I thought!
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