Why would you want to?
It's not a major money-maker - almost no dance venture is. So all you're doing is trying to compete with an established and experienced operator, for a share of a market which isn't really worth that much in the first place.
OK, there may be gaps in the market - Jive Nation springs to mind - but even so, it's unlikely to make a lot of cash.
"Teaching dance" is hardly a massive innovation now, is it?
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