In answer to your question why is it important. It's not.
Most people who go dancing do not have a really good lead technique. They just go through the process of performing the moves without thinking about it.
So if we change the question to what makes a good lead technique then the answers will be a bit different.
Personally I feel that a good lead technique is to have a clear direction which you are taking the lady to. I always try to bring the lady forward and have me move in to position, even with moves like the first move. This also helps slottedness
I have also recently found that if I get un unconfidant follow or someone who is bouncy, counting the beats with a twist of the wrist smoothes them out abit. No idea how or why that works but it does.
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