'Once' is not quite the same as 'always'. Just so's you know
I can't comment on most mp3 players, as I only have an iPod, and I haven't found an 80gig non-Apple one that was any more competitively priced (although there may well be one out there).
Ipods are stunning pieces of kit though, and just wonderfully quick and easy to use - which is crucial if you have a lot of music on them (and even more crucial if you find yourself using one as an emergency piece of DJing equipment)
At the end of the day, one of Apple's huge strengths is that they make things that're a joy to use.
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