A local dance company have come up with a great way to advertise their workshops. I'm not aware of anyone doing this so far ... but I was suitably impressed. Instead of relying on all the usual marketing BS, they've actualty shot some video of them demonstrating what they will be teaching and put it on a free DVD which then gets handed out. Not sure of the production costs, but from a promoters viewpoint you get to see what the workshop is about and what the instructors are about. Good idea? Think it will catch on? You can see thier Dirty Dancing demo here and their Blues demo here
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