.... and so back on thread...
I'm curious that there hasn't been more focus on Ceroc's marketing/PR efforts. They have a real 'Brand' (something not achieved by any independant group) ... and have managed to get a fair amount of national coverage. People genrally talk about "Ceroc", NOT "Modern Jive" .... YET they have still failed to crack the market. Even Phil Roberts, the Franchisee supremeo, doesn't seemd to have expanded his empire much over the last couple of yaers.
Many of the independants who set up to target new beginners fail because they fail to understand the basics of marketing. A noticable exception in our region is Hot Roc ... and that could well be because the owner runs a marketing business
. Other dance businesses in our region primarily exist by taking dancers from other dance clubs ... not exactly pushing the boundary of MJ
So ... if Ceroc is to expand in attraction more virgins to the party, and not just takimng out the opposition, what does it need to do differently/better?
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