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Thread: If James Cronin Ruled the World

  1. #21
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    Re: If James Cronin Ruled the World

    Quote Originally Posted by DavidJames View Post
    Nope, I meant that there's a clear difference between "C'est le Roc" and either "C'est LeRoc" or "C'est Le Roc".

    On such differences is the world of trademarking founded...
    So, someone thinking of starting a new night with a guitar flavour could call it "C'est Rock" then?!?

  2. #22
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    Re: If James Cronin Ruled the World

    Quote Originally Posted by DavidJames View Post
    I don't think it was ever "officially" called that (or any variation thereof) - but the name Ceroc used to be explained as a diminution of the phrase "C'est le Roc", note the use of punctuation there because it's important...

    That explanation was changed a while back, and now the official explanation is that it's a "fusion of jive and salsa".

    Although to be fair, I doubt the first explanation ("It's like what the French dance") is particularly truthful or realistic either, but they both sound better than "It's a simple made-up partner dance"
    Spotlight on Ceroc

    Ceroc is short for "C'est le Roc" and is the name given to the tight, chic style of jive that the French do so well.
    Founder James Cronin

    Ceroc was founded by James Cronin (grandson of the famous novelist A.J. Cronin). James, had a French grandmother and, at Normandy chateaux and parties, he encountered the French style of jive. James presided over the rock'n'roll club at Exeter University and, after graduating, took his jive skills to London. With his brother and some friends, he organised the first Ceroc gathering in 1980.

    A Sloane Rangers Heaven

    Ceroc first met in the 'chandeliered' splendour of Porchester Hall at the top of Queensway, Bayswater, London. All James' friends were 'Sloanies', the group of aristocratic young hot shots who were much featured in the press thanks to their leading light, the young Lady Diana Spenser. The Sloane Rangers Handbook and Sloane Rangers Diary featured Ceroc as a chic thing to do, declaring:
    "French rock'n'roll. Stamina needed. Trendy and good fun". *
    (a couple photographed at the Ceroc Ball actually featured on the Sloane Rangers Diary front cover).

    In Ceroc's early days there were no formal dance classes. A group of taxi dancers (the girls in full, taffeta skirts and the boys wearing white jeans and shirts) were on hand to help beginners. Dancers helped themselves to the free buckets of lemonade and squash. The excellent disco played up-to-the-minute sounds -mostly hard rock and disco (James was a professional DJ with Gibson Chance, a party band and DJ service).

    Cosmopolitan Magazine pronounced: "Ceroc - C'est le Roc C'est Chic".

  3. #23
    Senior Member Minnie M's Avatar
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    Re: If James Cronin Ruled the World

    There is a thread somewhere about the birth of Ceroc/Modern Jive (need that Harperlink !)

    However, just to add a little (slightly off thread) to James and Ceroc - I was dancing French Jive in the late 50's in French night clubs in London's Soho (Mum still doesn't know as I was very under-age )

    They were very popular and there where many of us - however there were no dance classes, that is where Ceroc and LeJive came in, by teaching this style they brought it to the masses

    BTW it went out of fashion to Jive in the early 60's when disco came in


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  4. #24
    Formerly known as DavidJames David Bailey's Avatar
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    Re: If James Cronin Ruled the World

    Quote Originally Posted by CJ View Post
    So, someone thinking of starting a new night with a guitar flavour could call it "C'est Rock" then?!?
    Call it what you (sorry "one") wants - names are the easy part. Any fool can think of variations on a theme, look at how many Le Jives etc. there are out there, the tricky part is to make it a viable business.

    Names are just marketing.

  5. #25
    Commercial Operator StokeBloke's Avatar
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    Re: If James Cronin Ruled the World

    Quote Originally Posted by Minnie M View Post
    BTW it went out of fashion to Jive in the early 60's when disco came in
    Ahh disco, the nail in the coffin for partner dancing in the UK Got to love those Bee Gee songs though

  6. #26
    Registered User FirstMove's Avatar
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    Re: If James Cronin Ruled the World

    When JC rules the world...

    All men will have to ride snowboards/skateboards/wakeboards goofy, and all ladies regular, to ensure they never learn to step back on the wrong foot.

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