I prefer the word "empathic", as it has sci-fi undertones and doesn't contain the word "pathetic".empathetic
Well, some folks self-identify with the brands they use. So if someone got all her clothes from French Connection, she might see herself as a "French Connection girl" or similar. Brands often carry values and beliefs with them too - the French Connection carries with it the belief that moving the letters round in common swear-words is daring and subversive. Citizenship can work the same way, as a brand that folks self-identify with. I'm British because I identify as British. Being British carries certain values, such as the importance of correct queueing.
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