Gosh it must be so nice for Ceroc to be perched on the top of that pedestal. Thing is with pedestal you never now when they might fall.
One thing is for sure in life, if you never try and have a go, you will never make a mistake, for someone who has spent most of my life taking chances, I say good you him for taking a chance, I wish him all the look in the world, and if I could be there on a Monday I would, if its open on a Bank holiday i'll travel the 4 hours to support him.
Go for it Simon
.
Why fool? You may not like the guy all but all credit to those who try something new. History shows that those who are first in the game CAN make it big.
And how could they put him out of business?
And who could Ceroc put up against SB. I don't think any of their teachers have got a bigger mouth or ego ... and thats maybe what it would take. Being slightly more objective, why should Ceroc want to? they have got a capable business model that already works but still needs more marketing investment. It would make far more sense to focus on their core market.
Well, choice of venue determines market, to a large degree.
And the Hippodrome is not a venue to attract - for example - 40-something married / divorced people, whose main mode of transport by car, living in the suburbs. It's a venue to attract a club(-ish) demographic, which means 18-25s. The choice of music on Friday also sounds like it reflected this.
Pretty much every leisure business has some demographic targetting - at least, successful ones do.
Oh, don't get me wrong - IANAL but I don't know if he's completely in the clear. Just that he could make those sort of "empty market" arguments in court, if it came to that.
Well, I'd put it rather as "he's made a couple of howling mistakes" - but that's life, starting up a new business involved mistakes. The trick is to learn from them, and not repeat them.
Let your mind go and your body will follow. – Steve Martin, LA Story
I really can't be bothered to get into the whole argument, but I have to pick up on all the comments about the music at the party on Friday. I didn't personally particularly enjoy it, because I like variety and I wasn't in the mood to dance to 'fast and thumpy', but for the venue and the target audience ("club(-ish) demographic, which means 18-25s" to quote DavidJames), it was just right.
A certain friend of mine had a much better time on Friday than at a normal Ceroc night in London, despite knowing only five people there, because the music was of a type where if she didn't have a partner she was quite happy 'doing a fletch' or just enjoying 'her' type of music, and although she didn't dance much she would happily go again. Even more so if she finds in future that the crowd are a similar age to her, with similar tastes etc.
I think the nature of a club-style venue is that, particularly if you play the kind of music that might be heard in a normal club, you are likely to get fewer people dancing at a time, because they are used to standing around chatting, drinking, or dancing on their own at the side. Therefore the small floor space doesn't necessarily limit the number of people (except for classes), so you can bring in loads of people - turnover will be high, learning rate will be slow, but it will be mostly young people and mostly having a great time.
Exactly. There's been a lot worse. And it's not as if you didn't have your suspicions, ESG. And you all got a free party out of it. That's more than your Average Underhand Startup normally offers!
So why all the pontificating on possible legal challenges? Ceroc™ don't have a monopoly on MJ classes - even here in The Capital. Simon Borland didn't JUST target Ceroc™ bigwigs - I saw the invitation on uk-jive.
*** - it's just another MJ night. (Although I'm impressed about the variety of classes on offer on The Website That Mustn't Be Mentioned). Let's just keep a sense of proportion.
'Coz I like to pontificate, it's good for the soul.
Don't they?
Can you name one other non-Ceroc large-scale mainstream MJ class in London (Jango does not count)? AFAIK, Hipsters was the last one until now.
No, hysteria and religious denunciation is more fun! Burn him!
Really?
I dunno, I don't get the impression that everyone's favourite demon is now Mr Borland. In fact, I don't think there's that much of a consensus one way or t' other - if anything, people mostly seem to think it's a good idea. Which is right, of course, because it's my opinion.
I should be shot for saying this, but maybe we should have a poll?
Why doesn't Jango count?
Hipsters wasn't that long ago, neither.
And does it have to be large-scale? There's a few independents listed on uk-jive. Dunno what they teach, nor the size of their classes....
And .... are you sitting comfortably, DJ?... there is a world OUTSIDE London.
Because it's a small club that's almost a private one?
Wasn't Hipsters over about 18 months ago. Apart from the BFF's, which don't count?
Personally, I think that Simon might have maybe started up in the wrong way. Having said that, I don't think that it's quite as bad as some people have been saying (without having experienced it myself of course).
And I wish him all the best. I doubt that I'll be going - it's a little far, and if I was in London on a Monday, I'd be at Jango (isnt' it called Meltdown now though?) for Sheepy's music, and Sparkles' cake (not to mention the dances with her!). But it'll be interesting to see how it does, and whether or not it does provide a new way into MJ for a different group of people who might appreciate the more clubby feel.
Oh, and if it was solely thump-thump music, isn't that just Simon going back to his Aussie roots (of 2 years ago)? Were the DJs allowed to play anything other than Sash?
Who was doing that? In the example given he quit one week, and started up the next.
Was it honest to be planning his own class while still teaching for someone else? Strictly speaking, no; but in the same way it's not strictly honest to browse the sits-vac columns or apply for new jobs - until you've quit your old one - but that's not how the world works.
The dishonestly I was referring to was to his (potential) customers - concerning the reason behind the party. You may burn your bridges with your former employer when you leave, one accepts that. But it seems dubious to burn the bridges with your customers before you've even built them.
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